Alo Yoga will be bringing a breath of wellness and mindfulness to New York Trend Week.
The top Los Angeles-based activewear and lifestyle model has been named the formal wellness companion for NYFW: The Shows.
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“I couldn’t feel of a far better moment in time to announce Alo Yoga as our initially formal wellness spouse for NYFW: The Exhibits, as we venture out of lockdown,” stated Leslie Russo, president of IMG’s Style Gatherings and Houses. “Continued wellness should be top of intellect for us all as we uncover our way again this September, and we are so appreciative to Alo Yoga for their assist of our style group.”
The partnership begins Sept. 9 with the Alo Wellness Dept., an immersive, invite-only occasion at Spring Studios giving several wellness touch points like a Kundalini yoga class and a meditative sound tub on the rooftop of Spring Studios. It will go on on Sept. 10 with a lot more wellness choices such as ear seeding acupressure, intuitive and astrology readings, aura pictures and custom wellness lattes.
Alo has professional product sales increases in its apparel classes and introduced into natural beauty for the to start with time with the introduction of the Glow Program in December 2020, a botanical-dependent, clean up skin and system care routine that is offered at these types of stores as Credo, Revolve and its personal brick-and-mortar stores. The buzzy manufacturer has distinguished alone with its L.A. vibe and stylish “studio to street” moto leggings, cropped sherpa jackets and slit jackets that have been seen on these stars as Gigi Hadid, Taylor Swift, Kaia Gerber, Chrissy Teigen and Lady Gaga.
Alo will also be web hosting functions at its New York-based sanctuaries situated in the Flatiron and SoHo regions from Sept. 6 to 12. There will be a Wellness Gifting Suite at the SoHo locale, that includes the brand’s new skincare assortment: Alo Glow Method, alongside a plan of each day yoga, meditation and breath function classes offered at the Flatiron spot.
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